-
Ethics First, Always
We believe that how a story is told matters as much as the story itself.
Our work is guided by clear principles:
· 100% cruelty-free storytelling
· No exploitation of animals or communities
· Consent-based representation
· Cultural respect and environmental responsibility
· Accuracy over sensationalism
-
1. Listening & understanding your mission
2. Research & ethical alignment
3. Story development & strategy
4. Content creation or consulting support
5. Distribution & engagement guidance
6. Reflection, learning & improvement
-
Our approach to content is shaped by our roots.
With origins in La Macarena, Colombia, a region known for its natural beauty, resilience, and capacity to regenerate, we learned that sustainability is not a trend but a way of living, relating, and creating. That philosophy guides everything we do.
Our logo, the hoatzin, reflects this vision. A prehistoric bird native to our region, the hoatzin is a symbol of resilience and adaptation. It has survived for millions of years by staying connected to its environment, evolving without losing its essence. This is how we believe meaningful content should work.
Who We Are
Conscious Content Consulting (C3) was born from a journey.
From moving through territories rich in biodiversity and history, to navigating digital spaces shaped by speed and noise, one truth became clear: how we communicate matters.
C3 was founded by Jesús Romero, an environmental engineer, storyteller, vegan and sustainability consultant based in Toronto with roots in Colombia.
With a background in ecotourism, environmental management, and social media, Jesús brings a unique perspective that blends technical knowledge with human-centered storytelling. His work focuses on ethical travel, conservation, inclusion, supporting vegan-friendly businesses and community engagement.
What started as storytelling on the road evolved into a deeper calling: helping brands, creators, and organizations communicate with integrity, intention, and responsibility.
Meet the Founder
Who we serve
We collaborate with organizations and initiatives that are committed to making the world more just, compassionate, and sustainable.
Environmental & conservation organizations
Animal welfare organizations & ethical sanctuaries
Humanitarian & social impact organizations
Sustainable destinations & community-based projects
NGOs, nonprofits, foundations & mission-led brands
Small businesses making local impacts (think veterinary hospitals, vegan restaurants, local artisans and more)
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!